Deolab founded two Brands in the field of profumers for domestic use.

Two distinct brands that meet different markets, large scale distributions and retail.

Horomia, a Brand born for boutiques.

Refined ingredients are a must to create sober and elegant fragrances.

With more then 40 products Horomia will scent your laundry, your fabric and your home. Discover all the fragrances on

Profumel, born for the large scale distribution

Scent all of your laundry, even your toddler’s clothes, with our Profumel hypoallergenic laundry fragrances

Profumel is the first sanitizing and hypoallergenic laundry fragrance. Suitable for every fabric, helps to eliminate germs and bacteria. Discover it on