Deolab founded three Brands in the field of profumers for domestic use.

Three distincts brands that meet different markets, large scale distributions and retail.

Horomia, a Brand born for boutiques.


Refined ingredients are a must to create sober and elegant fragrances.

With more then 40 products Horomia will scent your laundry, your fabric and your home. Discover all the fragrances and the latest novelties such as the Horomia Home Fragrance stick diffusers.Find them on horomia.it


Profumel, laundry fragrance born for large-scale retail trade


Scent all your clothes, even your baby's with Profumel's hypoallergenic laundry scents

Profumel is the first hygienic and hypoallergenic laundry scent remover. Suitable for use on all fabrics, it helps eliminate germs and bacteria. Discover it at profumel.co.uk


Horolux, haute perfumery in a luxury laundry fragrance


Years of research become reality. Fine raw materials and fragrances inspired by faraway lands.

Horolux is the first laundry fragrance inspired by wearable perfumes. Four exclusive fragrances able to give you unique sensations of cleanliness and freshness for days.

Horomia, a Brand born for boutiques.


Refined ingredients are a must to create sober and elegant fragrances.

With more then 40 products Horomia will scent your laundry, your fabric and your home. Discover all the fragrances on horomia.it


Profumel, laundry fragrance born for large-scale retail trade


Scent all your clothes, even your baby's with Profumel's hypoallergenic laundry scents

Profumel is the first hygienic and hypoallergenic laundry scent remover. Suitable for use on all fabrics, it helps eliminate germs and bacteria. Discover it at profumel.co.uk